I won’t lie ...

Designing the artwork for my logo was a bit of a challenge!

I love all flora and fauna, so it was hard to choose whether a leaf or a flower would truly reflect who I am as a designer.

But I really wanted to keep it simple.

So, since blue and green are probably my favourite colours, I decided to paint the humble fern to reflect Exmoor with all its verdant beauty and once again the dark petrol blue background suddenly brings the design to life whilst emphasising my initials - JF.

Imagined flowers curl around ferns, highlighting my love of nature, entwining flowers and foliage, inspiring me every day of my life.

Take a look at the timelapse video below to see how it all came together